Executive Teams

Meet our team.

Senior Executive Team

John Medina

President and Chief Executive Officer

John Medina joined First Federal as the Chief Banking Officer in 2018, before assuming his current leadership role. Originally from the Dominican Republic, John spent most of his banking career at First Union National Bank/Wachovia Bank, where he gained experience as a Commercial Banker, Private Banker, Corporate HR Trainer, Financial Consultant Leader, and Area President and Community Banking Executive. Community service has been at the heart of John’s career; he serves on numerous boards throughout the state of Florida. He served as the Rotary International District Governor for District 6940 in 2018-2019.

Pam Hitt

Senior Executive Vice President and Chief Operating Officer

Senior Executive Vice President and Chief Operating Officer since 1999, Ms. Hitt joined the company in 1992. She is active in Altrusa International of Lake City, Florida. Prior to joining First Federal Bank of Florida, Ms. Hitt was with First National Bank of Live Oak, Florida.

David Brewer

Senior Executive Vice President and Chief Financial Officer

David began working with First Federal in 2004 as Executive Vice President and Chief Financial Officer. Before working with the bank he was a partner at Odom, Moses & Company, a financial services company specializing in income taxation and financial planning for small businesses and high net-worth individuals. He has served as Trustee of the Lake City Municipal Firefighters Retirement Board, Member of the Suwannee Valley United Way Allocation Committee, and the Board of Directors (Treasurer) of the CARC.

Robert Turbeville

Senior Executive Vice President and Chief Lending Officer

Robert W. Turbeville, Chief Lending Officer at First Federal Bank, has over 30 years of experience in banking and lending. He previously held leadership roles at CNB National Bank and Barnett Bank and began his career at G.E. Capital. He holds a Juris Masters in Banking and Regulation from Florida State University and a BBA from the University of North Florida. A dedicated community leader, he has served as President of the Columbia County Chamber of Commerce and the Lake City Rotary Club. He and his wife enjoy their four children and live in Lake City, Florida.